9 People That Will Help Your Business Grow in 2015
Let’s be frank. Every founder, marketer, and growth hacker’s resolution this year is to grow their business. So let’s help you get started.
We’ve assembled a list of nine people you should follow to help you take things to the next level. Let the growth begin!
Sujan Patel
Focus: Growth Hacking
Follow @sujanpatel
If you’re looking for practical, easy growth advice, Sujan’s your man. Sujan has over a decade of marketing experience and shares advice like how to use customer service to increase conversions and how to get better results from your content marketing on his personal blog SujanPatel.com. If you need proven ideas to help you grow, grab a copy of Sujan’s new growth hack book 100daysofgrowth.com. He lays out 100 of his best growth hacks ideas you can put in to action each day.
P.S. Sujan’s giving away 10 copies of his book for free here
Lincoln Murphy, Sixteen Ventures
Focus: Growing SaaS Companies
Follow @lincolnmurphy
Lincoln Murphy is a pure SaaS genius (I’ve once referred to him as the ‘SaaS Whisperer’ and I stand behind this). Every question you’ve ever had about growing a SaaS company is answered on his blog. If you want to know the the truth about how to handle pre-pay renewals, optimizing your enterprise pricing page, and how to cut churn with growth hacking from someone with experience, just follow him and take notes.
Heather Morgan, SalesFolk
Focus: Writing Cold Emails that Make You Money
Follow @HeatherReyhan
If you’re venturing into the cold world of cold emailing, you need Heather. This economist turned cold emailing queen breaks down everything it takes to craft an email that makes you money. Heather’s awesome blog covers actionable tips about cold email and outbound sales. Need some quick wins? Check out Heather’s posts on how one cold email got 16 new B2B customers, the one line never to use in your cold email, and how to write an email that will never be ignored.
Gregory Ciotti, HelpScout
Focus: Using Psychology to up your Content Marketing
Follow @gregoryciotti
Gregory is the content marketing lead at Help Scout and despite fierce competition in the helpdesk software space, has built a content marketing machine that fueled 678% growth. If you want to know how to make your content marketing pay divendeds, follow his personal blog at Gregory Ciotti.
Dan Norris, WP Curve/Helloify
Focus: WordPress, blog conversion
Follow @thedannorris
Dan’s knowledge of content marketing and WordPress can help you use WordPress and optimize your blog for conversions. Learn how to be data-driven about customer service, and create life-long customers from Dan on the Helloify blog.
Ryan Battles
Focus: SaaS growth
Follow @ryanbattles
If you’re trying to grow a SaaS startup, Ryan can teach you how to build a growth machine by finding your ideal customer and their pain points, creating a marketing site that converts visitors, and choosing the right kind of analytics as you gain traction. He’s also writing a book about SaaS growth marketing.
Danielle Morrill, Mattermark
Focus: Distribution Hacking
Follow @daniellemorrill
Danielle coined the term distribution hacking, which is marketing that creates an unfair advantage for businesses. Danielle’s forte is teaching businesses how to get attention. On her blog, she teaches you how to launch the right way, how to use targeted customer acqusition to grow, and how to get press with a small budget.
Justin Mares
Focus: Gaining Traction
Follow @jwmares
Justin was formerly Director of Revenue and Growth at Exceptional Cloud Services (later acquired by Amazon) and has created many digital products like an online course to teach marketer’s SQL. Justin blogs about topics like competitive research for startups and SaaS pricing and with Gabriel Weinberg wrote Traction: A Startup Guide to Getting Customers to help early stage startups.
Nathan Latka from Heyo
Focus: Acquiring Customers on Facebook
Follow @nathanlatka
Nathan helps small businesses acquire customers on Facebook. Learn how to double your email list from Facebook, run Facebook contests that convert, and stay up to date with what small businesses need to know about Facebook. The Heyo blog is a valuable resource for in depth guides on expanding your organic reach on Facebook and using email marketing and Facebook together.
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