3 Ways to Use Content to Grow Your Mailing List

Content marketing is a big part of your marketing strategy, but is it really helping you grow your business?

Out of all those clicks, retweets, reposts, likes and favorites, is your content getting you subscribers?

The truth is, most people are doing content marketing wrong.

Sharing a link to someone else’s website generates tons visits for them and nothing for you.

So how do you really use content marketing to grow your mailing list and inevitably get more sales?

The trick is finding a way to capture everyone’s email address, no matter whose content they enjoy.

Here are three easy ways to drive newsletter signups with content marketing

1) Make your own content – Creating original content will not only help you become an authority, but help you earn loyal subscribers.

All you need is quality content, an awesome content distribution plan, and a way to gather email addresses with tools like HelloBar or Padiact and you can easily turn casual browsers into subscribers.

2) Run a contest or promotion – Offer a prize to new subscribers. Try promoting the contest using something like a hashtag in your posts. Use the hashtag to drive users to a landing page where they can sign up for the contest and subscribe to your newsletter.

To take this even further, get new subscribers to refer a friend to your list after they sign up. You can use a free tool like ReferralSnip to handle the referrals, offer a double-sided incentive, and track which new subscribers refer the most friends.

3) Get Email Subscribers Using Other’s Content – Believe it or not, you can still get email subscribers linking to other websites. You just have to have the right tool. Instead of sending an engaged audience elsewhere and never seeing them again, you can get their email address using a tool like Sniply.

Sniply helps you add a call-to-action to any page that you share. This call-to-action lets you ask for the emails of the people who visit the pages that you share. So now, when you share an interesting CNN article, you can still collect email addresses when you send people to their site.

These are some of the easiest ways to use content to grow your mailing list. If you’re tried of seeing traffic spikes, but no sales or growing mailing list, take a few minutes and implement one of these tricks right now.