6 Marketing Secrets from Top Mobile Developer Agencies
There are plenty of people looking to get apps made. But the truth is, there are actually plenty of developers not busy and ready to work. So what’s wrong here. The problem is, indie developers, solo freelancers, and those just starting out don’t know how to get the word out about their services. So they always end up losing clients to the big guys.
If you’ve ever wondered how some mobile app development agencies get more clients than others, wonder no more! The difference is…
personal service and content marketing.
We wanted to find out exactly what some mobile app development agencies do to succeed that could help you. So we asked the top app agencies around the country their secrets to getting clients in a competitive app development market and their answers may surprise you.
If you are solo freelance developer fighting for clients (or thinking about taking on freelance app development work), this one is for you.
Ryan Matzner, Director at Fueled.com
1. I think “SEO” is kind of a dirty word. But if you just create a good web presence, you’ll almost automatically also be doing good SEO. So we focus on a website that answers the questions our clients ask us. We try and think about what clients are Googling when they stumble upon us, and then we make sure that we provide good content around that.
2. We have a blogging team that is tasked with covering cool stuff happening in tech and mobile. One thing that really surprised us is that people we were covering were then sometimes turning around and referring business to us after they realized what we do. I think that’s kind of amazing and hilarious! It was totally unexpected.
3. We help every single customer. Period. If someone has literally no budget, we still give them thoughtful and thorough answers to their questions.
Ilie Ghiciuc , Founder & COO of Thinslices – Mobile App Developers
I have 12 years of experience in IT management in different roles – product manager, project manager, entrepreneur.Now manager at ThinSlices, a mobile development company, building mobile products that will, some day, be used by millions of customers. Working hard to prove that with the right team and the right mindset, it can be done. Also founder of Hppy a tool we created to increase happiness at work and employee engagement!
Our team’s mantra here at Thinslices is to work hard every day to deliver outstanding mobile products and make sure our customers are 100% happy.
This is what we do to get noticed:
4. Excellent services are the best marketing tactic you can possibly have. We subscribe 100% to the preachings of Seth Godin – delivering exceptional value to customer is THE best marketing tool companies have. We try really hard to offer extraordinary services in all aspects of our work: app development, communication, SCRUM. So far it has won us quite some projects through recommendation by existing customers.
5. Share our unique experience – We write content on our blog sharing our unique experience in mobile product development. Our insight in design, business model, and the technology (cloud and mobile) helps future entrepreneur make better mobile products. A great example is our Think Mobile Mobile Industry Stats and Trends Report that gathered over 50,000 views on Slideshare last year.
So there you have it. The secrets that help the big guys win. As you can see they are easy to pull off, don’t involve as much magic as you thought, and can even help you land a deal with some of the busier app development agencies looking for extra help with client work.
Now take some time off from building apps and build your freelance app development business with awesome marketing.